Branding Guidelines
Last updated: 2025-04-22
This document outlines the official branding guidelines and available assets for The Inventor Guide. All rights reserved.
Usage Guidelines
To protect the integrity of our brand, please follow the rules outlined below:
- The Inventor Guide is a copyrighted brand. Unauthorized use of the name or logo is strictly prohibited without explicit permission, except when the logo is used to link to our website or services in a non-commercial context, or for contextual or transformative purposes.
- Do not alter, modify, or distort the logo in any way.
- Do not use the logo in a manner that suggests endorsement or affiliation with another product or service without approval.
- Do not use the logo in a misleading, deceptive, or confusing context.
- Do not use the logo in a disparaging, defamatory, or negative context related to The Inventor Guide or its services.
- Do not use the logo in violation of any laws or regulations.
- Do not use the logo in ways that contradict the values or mission of The Inventor Guide.
WARNING
If you’re developing a product or service that connects with or is related to The Inventor Guide, you are required to create and use your own unique branding. This includes distinct names, logos, and other brand elements.
Unauthorized use of any brand assets may result in legal action.
Brand Colors
| Color Name | Hex Code | RGB Value | Purpose/Usage |
|---|---|---|---|
| Primary | #FDBD24 | rgb(253, 189, 36) | This color is used for key call-to-action elements, brand highlights, and the main logo to create emphasis and recognition. |
| Internal | #EE24FD | rgb(238, 36, 253) | Reserved for internal-facing tools and staging environments, where it’s used to distinguish non-public elements. |
| Neutral 900 | #171717 | rgb(23, 23, 23) | The primary background color for most materials, providing a dark, clean foundation for other elements. |
| Zinc 800 | #27272A | rgb(39, 39, 42) | Applied to primary UI components such as headers and navigation bars to create contrast and hierarchy. |
| Zinc 700 | #3F3F46 | rgb(63, 63, 70) | Used for borders, dividers, and subtle accents to separate and organize content within the design. |
| Zinc 900 | #18181B | rgb(24, 24, 27) | Applied to secondary-level UI elements like background areas of cards and panels. It provides contrast against lighter text and ensures readability, such as for the cards that contain link information. |
Logo Assets
Our logo combines two visual elements:
- Lightbulb icon from Lucide Icons
- Bolt Lightning icon from FontAwesome
Available Formats
| Asset Variant | Format | Download |
|---|---|---|
| Logo | SVG | Download SVG |
| WEBP | Download WEBP | |
| Logo (Rounded) | SVG | Download SVG |
| WEBP | Download WEBP | |
| Logo (Padded) | SVG | Download SVG |
| WEBP | Download WEBP | |
| Logo (Circle) | SVG | Download SVG |
| WEBP | Download WEBP | |
| Transparent - Black | SVG | Download SVG |
| WEBP | Download WEBP | |
| Transparent - White | SVG | Download SVG |
| WEBP | Download WEBP | |
| Transparent - Yellow | SVG | Download SVG |
| WEBP | Download WEBP | |
| Internal | SVG | Download SVG |
| WEBP | Download WEBP | |
| Internal (Rounded) | SVG | Download SVG |
| WEBP | Download WEBP | |
| Internal (Padded) | SVG | Download SVG |
| WEBP | Download WEBP | |
| Internal (Circle) | SVG | Download SVG |
| WEBP | Download WEBP | |
| Banner | WEBP | Download WEBP |
Brand Font
The Inventor Guide uses the open-source typeface Titillium Web.
You can download it directly from Google Fonts.